TO: Margate CRA Chair and Members of the Board
FROM: Cale Curtis, CRA Executive Director
DATE: December 3, 2024
Title
APPROVING A SPONSORSHIP AGREEMENT BETWEEN THE MARGATE COMMUNITY REDEVELOPMENT AGENCY AND MY FAMILY MATTERS FOUNDATION, INC., FOR “DOC RENO’S MEATBALL MANIA”, “WINGFEST”, AND THE “BACON, BEER AND BBQ” EVENTS TO BE HELD AT THE MARGATE COVERED SPORTS FIELD ON DATES TO BE DETERMINED DURING THE 2024-2025 FISCAL YEAR
BACKGROUND: BIG 105.9 radio personality Doc Reno of iHeart Radio has once again reached out to the MCRA to request sponsorship of three events to take place in 2025 on behalf of the My Family Matters Foundation, Inc: “Doc Reno’s Meatball Mania” (date and time in March 2025 to be determined); “Doc Reno’s WingFest” (date and time in June 2025 to be determined); “Doc Reno’s Bacon, Beer and BBQ (date and time in August or September 2025 to be determined). The My Family Matters Foundation, Inc., is a 501c3 non-profit charity organization that provides financial assistance to help families with children fighting cancer. Financial assistance helps to cover expenses associated with travel arrangements to medical facilities, rent/mortgage relief, utilities, groceries, and more. The three (3) events will be held at the Covered Sports Field in March, June and August or September, 2025, on dates and times to be determined. The My Family Matters Foundation, Inc., previously hosted these three events at the Covered Sports Field in March, June and September of last year.
My Family Matters Foundation, Inc., shall provide the following advertising/promotion for each event:
• 200 On-air promos on BIG 105.9 for 4 weeks with our brand name and tag line
• Forty :30 second commercials on BIG 105.9 for two months prior to each Event & also on iHeart Radio app
• Digital - inclusion of MCRA logo/link on each Event’s splash page on iHeart Radio websites
• E-Blasts - MCRA logo inclusion on 8-eblasts to BIG 105.9 database
• Social Media - MCRA logo inclusion on 8 social media posts
Estimated advertising value is $252,000 ($84,000 for each Event) as specified in the attached Sponsorship Agreement.
My Family Matters Foundation, Inc. requests that the MCRA provide the following for each of the three (3) events:
• Waiver of the City’s rental fee for use of the Covered Sports Field -- $1,500 value
• Waiver of the City’s mobile stage fee for five hours -- $375 value
• Cover costs for Margate Police detail required for the event - estimated at $5,148
• Cover costs for Margate Fire detail required for the event - estimated at $1,598
• Cover costs for Parks & Recreation staffing required for the event - estimated at $1,800
Estimated MCRA cost for all three Events is $25,638 ($8,546 per event) - per attached Sponsorship Agreement.
As outlined in the MCRA Redevelopment Plan, Part 2/Current Trends and Planned Activities - Community Engagement, “The MCRA will continue to invest strategically in community events, business assistance workshops, marketing campaigns, and public relations activities. The goal of these initiatives is to attract people to the downtown area and other locations within the redevelopment area, broaden support for local businesses, promote a sense of community and a sense of place, and support economic development by enhancing Margate’s image as a business and entertainment destination.”
Additionally, Part 3/Plan Goals and Objectives - Section 1C, Goal III, Objective 4 states, “The Agency will project the image of the Redevelopment Area as a safe and exciting place to go while encouraging both business and family-oriented patronage by continuing to sponsor and hold community events, supporting the growth of art and cultural initiatives, farmers markets and other promotional activities.”
RECOMMENDATION: For Board consideration and approval
FISCAL IMPACT: Estimated cost to the MCRA is $25,638; Budgeted funds are available in Marketing and Promotions account #140-0510-512-31.05
CONTACT PERSON: Cale Curtis, CRA Executive Director