TO: Chair and Members of the Board
FROM: Diane Colonna, Executive Director
DATE: March 8, 2017
Title
ALTERNATE SIGN OPTIONS FOR THE WAYFINDING SIGNAGE PROGRAM
BACKGROUND: At the January MCRA Board meeting, Mr. Todd Mayfield of Axia Creative presented wayfinding signage design concepts that echoed suggestions made by the public and staff for discussion and input by Board. Mr. Mayfield explained at that meeting that based on cost, the signs as presented may need to be value-engineered and a phased implementation plan be created based upon annual funding allocations of the MCRA and the City.
Mr. Mayfield will present alternate sign options for the parks and city facilities based on preliminary estimates obtained from a sign contractor on the fabrication and materials costs.
RECOMMENDATION: Provide direction on the alternate sign options and materials.
FISCAL IMPACT: Funding is allocated in FY 2017, (Account 340-0510-512-68-33) Wayfinding Signage in the amount of $200,000 for fabrication and installation. This is an initial budget-the program will be ongoing and additional funds will be allocated in future budgets to replace and add signage throughout the CRA district.
CONTACT PERSON: Kim Vazquez, Project Manager.