TO: Chair and Members of the Board
FROM: Samuel A. May, Executive Director
DATE: October 9, 2018
Title
APPROVING AN AGREEMENT WITH BUXTON COMPANY FOR RETAIL SITE SELECTION AND MARKET ANALYSIS SERVICES
BACKGROUND: Buxton will provide direction to the MCRA in retail site selection and development as follows:
-identify Margate’s community profile;
-define and evaluate Margate’s trade area;
-profile Margate’s residential customers;
-match retailers and restaurants to Margate’s market potential;
-create individualized marketing packages for up to twenty (20) targeted retailers;
-provide business retention tools using SCOUT, a web-based Buxton Analytics Platform
The proposal also includes access to LSMx (Local Store Marketing), a proprietary customer acquisition solution which includes up to 25 LSMx monthy subscriptions. LSMx is a tool designed specifically for small business owners and franchisees.
RECOMMENDATION: For Approval
FISCAL IMPACT: $50,000 budgeted in 140-0510-512.31-09 Professional Services-Other
CONTACT PERSON: Samuel A. May, Executive Director